| Some links on our site are from our partners who compensate us. However, we're committed to sharing unbiased reviews. To understand how we selected the best FSBO websites, review our methodology. |
If you're selling your home for sale by owner (FSBO), a key step is advertising on FSBO websites where potential buyers will see your listing.
Nearly half of all buyers (47%) start by browsing for homes on websites like Zillow and Realtor.com.[1] So when you list online, your home's visibility increases. This may lead to more showings, which gives you a greater chance of sparking interest and receiving multiple offers.
We've carefully selected the best platforms for posting your FSBO listing, including several free options. Our guide is designed to help FSBO sellers like you get maximum visibility and support at a minimal cost.
Consider the trade-offs before selling FSBO
Before selling FSBO, know that FSBO homes typically sell for less than agent-listed properties. Studies show that this difference can be as much as $100,000.[2]
To maximize savings without impacting your sales price, consider partnering with a full-service agent who offers lower rates. You can connect with top agents and save through a free service like Semya-Moya.
Best FSBO sites of 2024
| 🏡 FSBO site | 💰 Price | 📋 MLS option? |
|---|---|---|
| Zillow | Free | ❌ |
| ForSaleByOwner.com | Free | ❌ |
| Facebook Marketplace | Free | ❌ |
| Craigslist | Free | ❌ |
| Unreal Estate | $99–299 | ✅ |
| Beycome | $99–599 (+1%) | ✅ |
| Fizber | $0–295 | ✅ |
| FSBO.com | $99.95–399.95 | ✅ |
| Homecoin | $95 | âś… |
| Houzeo | $0–999 | ✅ |
| ISoldMyHouse.com | $299–399 | ✅ |
| LoopNet | Up to $2,500 | ❌ |
| Landflip | $70–300 | ❌ |
Best free FSBO sites
👉 Jump to: Zillow | ForSaleByOwner.com | Facebook Marketplace | Craigslist
1. Zillow
| đź“Ł Our take: Zillow isn't as great for FSBO sellers as it once was, but as the biggest real estate listings site, it's still the go-to place for selling without a real estate agent. |
Zillow and its sister site, Trulia, are two of the most popular real estate websites. You can list your house on Zillow for free, and it will automatically appear on Trulia as well.Â
While Zillow isn't exclusively for FSBO listings, it provides user-friendly features for sellers to post their properties independently. The platform's design is intuitive and visually appealing, making it easy to manage your listing from any device.
To post your FSBO listing on Zillow and Trulia, simply create a Zillow account and upload your property's photos and details, like the number of bedrooms, bathrooms, and special amenities.
» MORE: Zillow Listing Fees: Free and Premium Options Explained
The downsides of listing FSBO on Zillow
In search results, Zillow displays agent listings by default and places FSBO listings under a "By owner & other" category. This separation makes FSBO listings harder for buyers to find.
Zillow also doesn't post your listing to the multiple listing service (MLS). The MLS is widely recognized as the primary platform for home sales, so if your property isn't listed on the MLS, many buyer's agents won't see it.
You can get your home on the MLS by hiring a real estate agent. Although agents charge listing fees, their expertise can often help you secure a much higher sale price. And you can still save by finding an agent through a low-commission company like Clever.
Why do all the work of selling FSBO only to end up with less money than you would have with an agent? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.
With Clever:
âś… You'll pay only 1.5% to list your home
âś… You'll work with a full-service realtor from a top broker
✅ You get a free service, with zero obligation — you can walk away at any time
Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!
2. ForSaleByOwner.com
| đź“Ł Our take: ForSaleByOwner.com has a large audience looking specifically for FSBO homes, but with no MLS listing option and limited add-ons, its service only goes so far. |
ForSaleByOwner.com is a popular FSBO site that claims to have seven times more traffic than its competitors. It allows free listings of residential properties, including single-family homes, condos, and townhouses. The site also offers handy tools like a home pricing calculator and access to legal forms.
However, listings on ForSaleByOwner.com don't appear on the local MLS, and they aren't syndicated to other real estate websites like Zillow and Redfin. This means your property is only visible to buyers who visit ForSaleByOwner.com.
3. Facebook Marketplace
| đź“Ł Our take: Facebook Marketplace is easy to use and a popular classifieds site. But it isn't exclusively for real estate, so you won't find any for sale by owner tools to help you sell faster or for more money. |
Facebook Marketplace has become a versatile platform for selling a wide range of items, including real estate. It's a good option for FSBO sellers who want a free and widely accessible space to showcase their property.
But like most FSBO websites, Facebook Marketplace is completely DIY. You won’t get any help with photography, marketing, or closing.
You may also want to adjust your Facebook privacy settings before listing your property. This precaution ensures that potential buyers can view your listing but not your personal Facebook profile.
4. Craigslist
| đź“Ł Our take: Craigslist offers a barebones FSBO listing, and it's notorious for scammers. But it still has a large audience of potential buyers. Just make sure you keep your guard up against suspicious offers. |
Craigslist isn’t as influential as it once was, but it remains one of the most visited FSBO listing sites on the web. It’s free to use and can provide decent exposure for your home, particularly in areas where Craigslist is still widely used.
However, true to Craigslist's reputation, its features are very basic. You can upload photos and write a property description, but that’s about it.
Also note that Craigslist has a reputation for attracting scammers. As a seller, you'll need to be vigilant and cautious, especially when dealing with offers that seem overly attractive or users who appear untrustworthy.
» MORE: How to list your house for sale by owner on Craigslist
Best paid FSBO websites
1. Unreal Estate
| đź“Ł Our take: Unreal Estate offers three listing plans and a Concierge service, so you can pick your ideal level of support. |
Established in 2007, Unreal Estate now operates in 33 states and Washington, DC, and provides brokerage connections in 17 other states.
The $99 Basic plan offers a 6–12 month MLS listing and 15 photos. More expensive plans include additional features like automated call forwarding, unlimited listing edits, and no cancellation fees.
One important thing to know is that the company makes money by taking 0.5% of the buyer’s agent commission.
However, Unreal Estate and Semya-Moya have partnered to get you a lower rate. You can avoid the 0.5% upcharge by using the code "Clever." List today for as low as $99.
2. Beycome
| đź“Ł Our take: If you want a lot of extra features, Beycome's cheaper plans offer decent value. Just don't waste your time with its pricier Concierge service. |
Beycome offers flat fee MLS listing services in California, the Southeast, and several other states. It has three plans, but only two seem to offer good value: the Basic Package at $99 and the Enhanced Package at $399.Â
These plans have MLS access, a higher number of photos, and unlimited MLS listing changes, making them a decent choice if you want extra features at a reasonable cost. However, if you want a simple MLS listing, other options are more affordable.
We also don't recommend Beycome's Concierge plan. This option isn't a true FSBO service because it includes a dedicated agent. It also costs $599 plus 1% of the sale price, which is comparable to low commission companies that offer full service and support.
At that price, you're no longer getting the cost-saving benefits of selling FSBO and may be better off with a full-service agent.
Get matched with the best local agents from top brokerages and get pre-negotiated listing fees of just 1.5%.
Clever's service is 100% free, with zero obligation. Interview as many agents as you like until you find the perfect fit — or walk away at any time.
3. Fizber
| đź“Ł Our take: Fizber's two flat fee MLS listing plans are relatively cheap. But unlike most competitors, the company doesn't offer optional add-ons to help you sell your house. |
Fizber provides one free FSBO package and three paid plans for $95–295.
The free plan showcases your property only on Fizber's site, which has low traffic. For wider visibility, you'll need a higher-priced plan with MLS access.
While Fizber's pricing is similar to other FSBO websites, it's packages lack additional features like yard signs or key boxes, which can be helpful in the FSBO selling process.
» MORE: Read the full Fizber review
4. FSBO.com
| đź“Ł Our take: FSBO.com is one of only two FSBO websites that will get you on Redfin even if you're not on the MLS, but neither of its listing packages offers much overall value. |
FSBO.com offers two packages for FSBO sellers, but they provide limited value compared to other services.Â
The $99.95 package includes a six-month listing on FSBO.com and Redfin, with unlimited photos and one video. FSBO.com is one of the few FSBO sites that feature listings on Redfin.Â
The $399.95 package includes a six-month MLS listing and exposure on sites like Zillow, Trulia, and Realtor.com. However, the higher price doesn't offer much beyond the MLS listing, making it a costly option for the services it provides.
» MORE: Read the full FSBO.com review
5. Homecoin
| đź“Ł Our take: If you're comfortable going full DIY and just want a no-frills MLS listing, Homecoin offers the best MLS package. But if you need extra services, you're better off looking elsewhere. |
Homecoin stands out for its no-frills approach to flat fee MLS listings, which is ideal for DIY sellers who don't need many additional features.
The MLS listing costs $95, and you can purchase additional services Ă la carte. However, these services tend to be more expensive than similar options from other companies. If you need extras like key boxes or yard signs, you might find better value with a different paid FSBO website.
» MORE: Read the full Homecoin review
6. Houzeo
| đź“Ł Our take: Houzeo's for sale by owner plans look affordable, but surprise fees and misleading marketing claims make them seem better than they actually are. |
Houzeo is a well-known flat fee MLS listing service that operates nationwide, with limited coverage in some states. Its four plans have state-specific pricing from $0 to $999+ and varying features.Â
Each paid plan includes an MLS listing, but the value and duration depend on the price you pay. The pricier plans offer more support, reducing the DIY aspect of selling FSBO.
However, Houzeo's attractive pricing can be misleading due to additional fees. For example, its Bronze plan costs $25 for each listing change, potentially offsetting initial savings.
| đźš© Watch out for misleading claims about agent savings
Like many FSBO sites, Houzeo suggests you could avoid paying any commission if the buyer doesn’t have an agent. While this is true, most buyers use agents. You'll likely still need to offer a buyer's agent commission, usually around 2.5–3%. This commission is crucial to attract buyer's agents and their clients to your listing. |
» MORE: Read the full Houzeo review
7. ISoldMyHouse.com
| đź“Ł Our take: ISoldMyHouse.com offers a basic FSBO listing service with pricey plans and expensive add-ons. In most situations, other for sale by owner services offer better value. |
ISoldMyHouse.com provides nationwide services, including flat fee MLS listings, a cash buyer program, and connections to discount real estate agents. However, its value is questionable due to its high prices for plans and add-ons.
The plans cost $299–399 and offer limited features. Extras like a $50 lockbox significantly increase the overall price, diminishing the site's value compared to other FSBO services.
» MORE: Read the full ISoldMyHouse.com review
Are paid FSBO sites worth it?
Paying for an FSBO site can be beneficial if you get an MLS listing, since most buyers find homes through the MLS. For a modest fee, your property gets listed on the MLS and syndicated to major sites like Zillow, Redfin, and Realtor.com, potentially speeding up your sale.
However, if the FSBO site only circulates your listing on its platform, not the MLS, it might not be worth the investment. For more insights, learn how to find the best flat fee MLS service for your FSBO sale.
Best educational FSBO sites
👉 Jump to: Clever | Realty Times | FSBO Documents
Before you decide to sell for sale by owner, do your research to make sure it’s the right move for you.
The following websites don't offer direct listing services, but they provide valuable information and guidance to help you decide whether FSBO makes sense for your situation.
Semya-Moya
Clever stands out as a comprehensive resource for FSBO information. You can access detailed guides on everything from listing your home FSBO to essential paperwork. Key resources include:
Clever also offers state-specific guides for selling without a realtor, covering states like California, Massachusetts, Michigan, Pennsylvania, and Texas.
If you're considering alternatives to FSBO, Clever provides insights into low-commission real estate companies and tips on negotiating realtor commission. And if you want the best sale price without full commission fees, Clever connects you with top local agents at discounted rates.
Connect with top local agents who can help you sell on time and for top dollar. You'll pay just a 1.5% listing fee (half the typical rate), helping you save thousands!
Realty Times
Realty Times is a popular real estate news and advice site featuring FSBO articles written by industry professionals.
These articles cover topics like buying FSBO properties, preparing your home for sale, and deciding if FSBO is the right path for you. However, there isn't a dedicated FSBO section, so you might have to search for relevant articles.
FSBO Documents
Dealing with paperwork is one of the biggest challenges of selling your home yourself. FSBO Documents provides an explanation of the legal documents you’ll need if you’re selling or buying a FSBO property.
The site is run by Standard Legal, a self-help legal forms software company, and you can purchase its FSBO legal forms online, including templates for purchase agreements, disclosure forms, and deeds.
» MORE: What paperwork do you need to sell FSBO?
Best specialty FSBO sites
👉 Jump to: LoopNet | LandFlip
Unique properties — like commercial real estate, vacant lots, and farms — don’t often fit on traditional FSBO websites. Fortunately, there are a handful of options tailored for specialty properties.
LoopNet
| 📣 Our take: If you're selling a commercial property, LoopNet's massive reach makes it the obvious option — but that exposure comes at a premium. |
LoopNet is the leading platform for commercial property FSBO sales across the US. It's the largest commercial real estate site, attracting significant traffic from potential buyers.
The platform is user-friendly and offers digital tools to track listing performance, such as views and clicks, enabling you to optimize your listing for better results.
However, pricing for these services can be steep, with some marketing packages costing up to $2,500 per month.
» MORE: How to save on commercial real estate commission rates
LandFlip
| 📣 Our take: If you have a unique property to sell for sale by owner — such as farmland, a vacant lot, or even a ranch — LandFlip is affordable and attracts the sort of niche buyers you need. |
LandFlip is an ideal choice for selling unique properties like farms, vacant lots, and ranches because it offers affordable plans tailored to niche markets.
LandFlip has a network of specialized real estate websites, each catering to specific property types:
- FarmFlip for farms
- RanchFlip for ranches
- LotFlip for vacant lots
- AuctionFlip for real estate auctions
- CommercialFlip for commercial properties
Your property will be listed on the most relevant site within the LandFlip family, ensuring it reaches the right audience.
LandFlip costs $70–300 per month, with plans varying by search exposure, photo limit, and customer support.
» MORE: 5 things to know about real estate commission on land sales
Methodology for choosing the best FSBO websites
Our selection process for the best FSBO websites in 2024 was comprehensive and data-driven. We understand that selling a home is a huge decision and that choosing the right platform to list your property can greatly impact your sale's success.
Here's how we evaluated and chose the top FSBO websites:
- Pricing structure. We examined the cost of listing on each website, considering free and paid options. We identified platforms that offer value for money, ensuring sellers get the best services for the fees they pay.
- MLS access. A crucial factor was whether the FSBO website provides access to the multiple listing service (MLS). MLS exposure is vital for reaching a broader audience because it increases the property's visibility to potential buyers and their agents.
- Service and support. We assessed the level of service and support each website offers sellers. This included the availability of customer service, ease of use of the platform, and additional services like professional photography, legal document templates, and marketing tools.
- User experience. Our key considerations included the ease of listing a property, the ease of managing the listing, and the website's overall user interface. We prioritized websites that offer a seamless, user-friendly experience.
- Visibility and reach. We analyzed the traffic and reach of each FSBO website. Higher visibility on platforms leads to more potential buyers, increasing the chances of a successful sale.
- Additional features. We looked for websites that offer extra features like home pricing calculators, access to legal forms, and syndication to other real estate websites. These features can enhance the selling experience and provide valuable resources to FSBO sellers.
- Customer reviews. We took into account real user experiences and reviews to gauge the effectiveness and reliability of each FSBO website.
- Market trends and research. We considered current real estate market trends and research to understand the effectiveness of FSBO sales and how different platforms cater to these trends.
FAQ
What should I look for in a FSBO website?
If you're selling your home for sale by owner and trying to decide where to post your for sale by owner listing, here are some factors to consider:
- How much it costs to list your property on the site
- What types of properties can be listed
- The website's features, like unlimited photos and video support
- Whether your listing will be automatically syndicated on other FSBO websites
Where can I list my house for sale by owner?
Sites like Zillow and ForSaleByOwner.com let you list your house yourself for free. Other companies, like Beycome and Homecoin, charge a fee. But in exchange, you’ll get more service and potentially reach more potential buyers. Find the best websites where you can list your house for sale by owner.
Where can I find for sale by owner listings?
You can find for sale by owner listings on general home-buying websites, like Zillow and Trulia, or on FSBO-specific websites, like Fizber and ForSaleByOwner.com. Check out our list of the best FSBO websites to learn more.
Is Forsalebyowner.com legitimate?
Forsalebyowner.com is a legitimate website. It was established in 1999 and has become one of the largest sites to facilitate FSBO sales. For a flat fee, you can use the website to advertise your listing. Exercise caution, though. The company has limited involvement in the transaction, and scams do happen on the platform.
How can I advertise my FSBO listing?
You can advertise your FSBO listing online to reach a broad audience. For a flat fee, some FSBO websites will syndicate your listing to the local multiple listing service (MLS). Lower-tech options include "for sale" signs, fliers, and radio and newspaper ads.
Related links
