72SOLD Reviews: Costs, How It Works, and Alternatives

72SOLD reviews | Is 72SOLD legit? | How it works | Alternatives | How to compare all your options | FAQ

72SOLD is a real estate company that aims to sell your home in eight days or less by using an aggressive marketing strategy to create a sense of urgency among potential buyers.

While the fast selling timeline may sound appealing, 72SOLD's program isn't the best fit for everyone. There's no guarantee that you'll sell at your desired price within just a week, and its approach may not work well in markets where buyers have the advantage.

72SOLD has a near 5-star rating across more than 2,000 online reviews, but most of its positive reviews come from its realtor partners — not customers. Actual customer reviews we read complain about lower-than-expected sales prices, unresponsive agents, and lengthy or delayed closings.

Also, 72SOLD likely won't save you money on your home sale. It charges an average commission rate of 5.4%, which is in line with the national average.[1]

The bottom line: You can sell your house fast and pocket more money with an alternative company, like Semya-Moya. Our handpicked network of top-rated agents provides multiple options to choose from, giving you the power to make the best choice for your situation. Clever agents also charge a lower listing fee (1.5%) compared to 72SOLD (2.5–3%), which could save you thousands.

💰 SAVE: Compare top-rated local agents who charge less

Who should use 72SOLD?

What is 72SOLD?

72SOLD is a network of affiliated brokers across the US that aim to list and sell your home within eight days.

In practice, selling with 72SOLD is similar to selling your home the traditional way. A licensed real estate agent lists your home on the MLS and markets it for a 5.4% fee, which is the same as you could expect to pay using a traditional agent.

The difference between 72SOLD and other brokerages is the short period your home is on the market. According to the company, the small window of time for showings creates a fear of missing out on the home — leading to more competitive offers.

Is 72SOLD a scam or legit?

72SOLD is a legitimate company that was founded in 2018 by Arizona realtor Greg Hague, who also founded its parent company (Hague Partners) in 1998.[2]

Inc. named 72SOLD one of the fastest growing companies in 2022[3] and 2023.[4] And in June 2022, Keller Williams announced a strategic partnership with 72SOLD that gives KW agents access to the 72SOLD program.[5]

How 72SOLD works

Here's how 72SOLD's process comes together:

1. Submit your home's details. Visit 72SOLD.com, and answer a few questions about the condition of your home and how soon you want to sell.
2. Set a price. The company will determine a price for your home based on market data, comparable homes, and other information you provided.
3. Set your terms. You can choose a closing date and move-out date ahead of time.
4. Advertise. 72SOLD will create a marketing plan for your home and get potential buyers excited about it. Buyers have only 8 days to make an offer.
5. Review offers. You can either accept one of the offers or walk away.
6. Close. The closing can take up to 60 days or more.

72SOLD reviews from customers

72SOLD is highly rated, with an average of 4.9 out of 5 stars across 2,284 reviews. However, there's a caveat. More than half of the reviews on Google are from agents who worked for 72SOLD. The other reviews seem to highlight 72SOLD's inconsistency.

Here's what reviews from actual customers mention:

Good customer service

Many reviewers mention their 72SOLD agent by name and speak highly of their professionalism. Customers say the agents at the company are knowledgeable, responsive, and happy to answer questions.

Knowledgeable marketing

Several customers mentioned in reviews that they were happy with the way their home was marketed and that the agency knew how to generate interest in the home before the day of the showing.

Higher sale prices

Another common theme among customers was delight with how much they sold their homes for. Many reviews state that they received offers of tens of thousands over the initial listing prices.

Poor communication

Many reviews mention a lack of communication. Several reviewers reported that they never heard back from the company after reaching out. Other customers had agents who took a long time to respond or gave generic replies.

Lack of follow-through on promises

Negative reviews often mention how 72SOLD didn't sell the house within the fast timeline it promised. Reviewers also said their agent didn't deliver on professional marketing, sometimes failing to get any offers or suggesting that lowering the listing price was the only option to attract buyers.

72SOLD vs. alternatives

Discount broker: Best for full service at a bargain price

The main differences between selling with 72SOLD and with a low-commission real estate agent are the marketing style and the savings. If your home is market-ready (in good condition and ready to show), but the 8-day buying window isn't appealing to you, consider using a discount broker.

The best discount brokers offer savings without sacrificing service. If you find an agent through a company like Semya-Moya, your realtor will work hard to sell your house on time and for top dollar. And they'll only charge a 1.5% listing fee, which is half the typical rate.

» Get matched with top agents for half the price

iBuyer: Good for selling a home in good condition

You're more likely to sell your home for a higher price with 72SOLD or a discount agent. But if you want to avoid the listing and showing process altogether, look into selling to an iBuyer company.

iBuyers (companies like Offerpad and Opendoor) buy homes in relatively good condition directly from sellers, but they tend to pay less than the open market. Both companies charge 5% to buy your house.

Both Offerpad and Opendoor also offer flexible closing dates, so you can choose a date months down the road if you need more time in your home.

Buy-before-you-sell company: Good for testing out the market

A buy-before-you-sell company (such as Knock or Orchard) will front you cash to buy and move into a new home before you sell your current one.

Also called home trade-in companies, these services are a good option if your priority is moving into a new home rather than selling. Plus, you can still list your old home on the open market, likely netting more than you'd get from an iBuyer.

Buy-before-you-sell services charge 7–8% of your home's sale price, with some companies offering a discount if you use their in-house mortgage service to pay for your new home. Keep in mind: you'll likely need to pay rent on your new home if you move in before your old home sells.

» LEARN: How Do You Buy a House Before You Sell Yours?

Cash buyer: Good for selling a home as is

If your home needs expensive repairs that you don't want to complete before selling, a cash buyer can offer a quick and easy way to sell.

Cash buyers (like We Buy Ugly Houses) typically purchase properties in any condition, making them ideal for selling homes with major problems, like foundation issues. You can usually get an offer from a cash buyer within 24 hours and close in under 2 weeks.

You'll pay a price for the convenience of a cash buyer, though — it might offer as little as 50–70% of the fair market value for your home. But you won't need to invest any time or money getting the home ready for the open market.

» MORE: The Best Companies That Buy Houses for Cash

Compare all your options

Sometimes it's hard to know the best way to sell your house. To make the right decision, you need to know all your options. You can explore your options either by yourself or through a free service like Clever Offers.

Clever Offers connects you with a Concierge who will request cash offers from local buyers on your behalf. Your Concierge will present the offers to you and answer any questions you may have.

You'll also get a professional home valuation from a top real estate agent so you know what your home could be worth on the open market. If you decide to sell on the open market, your Clever agent can work with you to get the best price for your home.

Where is 72SOLD available?

72SOLD is available nationwide. Affiliate brokers operate in 38 US markets, Guam, and parts of Canada.

In June 2022, Keller Williams announced a partnership with 72SOLD that enables KW and KW Worldwide agents to use the 72SOLD program to sell listings.[5]

List of affiliated brokerages

Frequently asked questions about 72SOLD

Contact 72SOLD

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