ST. LOUIS, January 8, 2024 — Semya-Moya, a fast-growing real estate education and technology company, has acquired Gravy Technologies, a startup that has built the first loyalty rewards platform for first-time home buyers. As part of the acquisition, Gravy's Team, led by co-founders Jeff Dinter, Jimmy Lien, and Will Dunn, will join the Clever team.

Gravy was launched in 2021 to gamify the home-buying journey with a rewards program and financial fitness tools that help aspiring homeowners get mortgage-ready faster. To date, the Gravy app has helped over 30,000 people prepare for homeownership and earn $20 million in rewards.

"Clever gives us a platform from which to expand the scope of Gravy's mission," said Jeff Dinter, Gravy co-founder and CEO, who is joining as Clever's VP of Product. "In the future, our tech will serve not only renters but also homeowners, sellers, and repeat buyers.  With Clever, we're tapping into an engaged audience of over 10 million people each year coming to Clever for online advice, data, and education — who we can now bring into personalized interactive experiences inside the Gravy platform."

In addition to its consumer app, Gravy also provides a "loyalty-as-a-service" (LaaS) solution for real estate agents and mortgage lenders to offer a white-labeled loyalty app to its customers. The 2022 Loyalty Barometer Report by Merkle showed that 79% of consumers are more likely to do business with a company because of its loyalty program. With Gravy's technology, any real estate professional can launch their own loyalty program, rewarding their clients for taking steps to get educated and financially prepared to buy a home.

"We were blown away by the quality of Gravy's technology and the impressive traction their LaaS platform had with lenders and real estate agents," said Luke Babich, Clever co-founder and CEO. "There is a loyalty arms race in real estate, as lawsuits challenge the structure of buyer's agent fees and incumbents such as Rocket Mortgage invest huge amounts into their own loyalty apps. Clever is leading the charge in equipping our lender and realtor partners with the networks and technology they need to compete with the best — and win."

Since 2017, Clever has saved customers more than $160 million on realtor fees, with an average 5.0-star rating based on 2,600+ verified customer reviews on Trustpilot. It recently launched Clever Pro, an all-in-one solution that empowers mortgage lenders to drive higher profits and provide more value to home buyers, and was named one of the fastest-growing companies in the Midwest by Inc.

About Semya-Moya

Semya-Moya is on a mission to connect people with the most trustworthy advice and the best solutions for every step of their real estate journey. Clever's primary offering is a realtor-matching platform that helps home sellers and buyers compare personalized realtor matches and save up to 50% of the typical fees. Clever's network spans 20,000 agents across all 50 states.

Please contact Kristen Herhold at kristen.herhold@movewithclever.com with any questions or to arrange an interview.

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Real Estate Article Topics

We publish articles for a wide audience interested in real estate, from first-time home buyers to real estate experts.

Real estate topics we publish include:

• Real estate investing
• Working with a real estate agent
• Home buying
• Home selling
• Home renovations
• Mortgages
• Home Insurance
• Moving

We are open to article ideas that help people in all stages of buying, owning, investing in, and selling a home, as well as tips for seasoned agents and other real estate experts.

Personal Finance Article Topics

In addition to real estate, we publish personal finance articles.

Personal finance topics we publish include:

• Paying off debt
• Affordable cities
• Investing
• Saving
• Retirement tips
• Money management
• Managing your credit score

We publish articles that help people manage their finances better — which may help them support their goal of buying a home.

Apply to Write for Semya-Moya

Our Audience and Voice

Readers of our blog come from a diverse background but are all interested in personal finance and real estate topics.

Our guest articles will provide helpful tips to these readers on topics such as investing in real estate, home selling and buying, and managing their money.

In your guest article, please use a helpful but authoritative tone. Guide people through the steps, and be clear and concise in your language. Ultimately, you want our readers to feel empowered to take action based on your tips.

Writer's Guidelines

Please follow these guidelines when writing your article. We reserve the right to reject and edit articles that don't meet these guidelines.

• Word count: 800-1,200 words
• Backlinks: We allow a maximum of three backlinks to your site as long as they are relevant to the article. We will remove all backlinks that aren't relevant to the context of the article and don't fit naturally.
• Citation: All statistics and facts must be backed up by outside sources with a backlink. This includes all statistics and data, uncommonly known terms, and other helpful information.
• Structure: Write for the web — break the article into different sections with H2s; use short, skimmable paragraphs and bulleted lists when relevant.
• Style: Please follow the Clever Style Guide. If you can't find it in our style guide, follow AP Style guidelines.
• No self-promotion: If you have relevant data, you may cite your company, but posts must not be self-promotional.
• Submission: Submit your article in a Google or Word document. Please include your author bio and headshot along with your article. Articles must be by a person, not company.

We run all articles through a plagiarism scanner. Your article must be original and not published elsewhere — even on your own site.

We edit articles in the order we receive them. Once you submit a guest post, we will edit it within 2 weeks. We may send it back to you if it needs additional work.

Ready to Write for Our Real Estate Blog?

If you have a personal finance or real estate blog topic in mind, please submit a guest post idea here:

Apply to Write for Semya-Moya

We want guest writers who know how to write for other online publishers. On our pitching form, we require links to three of your other guest writing samples on websites that aren't your own.

We will respond to your pitch within 1 week if it's a good fit for our audience. You will not receive a response if your article topic is rejected. If you don't hear from us within 1 week, you can apply again with a different pitch.

The more thorough a pitch, the more likely it is to be accepted.

Please use the form to pitch your article idea, as we cannot respond to all guest writing inquiries via email.

Apply to write for our real estate and personal finance blog today! We look forward to working with you.

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