Read what Semya-Moya’s Senior Strategic Insights Consultant, Jessica Petrie, has to say about non-survey data sources such as:

1. Location Tracking Data
2. Purchasing Data
3. Web Searches
4. Social Media & Online Reviews

Leveraging these data sources is important for achieving the real-time versatility you need to deliver for customers and stay aware of your marketplace. In this guide Jessica explains how to utilize all your data sources to get a holistic image of your marketplace. Fill out the form to read on!