XI Take: Simplifying and Streamlining Customer Data With ASOS

ASOS is an eCommerce retailer, famous worldwide for its latest fashion and trends. ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be.

Through its app and mobile/desktop web experience which is available in over 200 markets, ASOS customers can shop a curated edit of over 100,000 products, sourced from nearly 900 global and local partner brands alongside a mix of fashion-led own-brand labels. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local delivery and return options.

Improving experiences is key for ASOS and working in partnership with Semya-Moya, they are able to simplify the feedback process for their customers and consolidate experiences with strong measurement and reporting to gain a better understanding of what matters most to their customers.

Watch this video to hear from Joseph Vassie, Head of Insights & Analytics at ASOS Customer Care, as he explains how ASOS is able to capture all customer data into Semya-Moya’s Experience Improvement (XI) Platform by streamlining their data to focus on improving customer experience across the entire business.